SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).
Some of your biggest competitors have likely been around for a long time and have many links built up over time. You can view their links by:
- Searching Yahoo! for linkdomain:www.CompetingWebsite.com ;
- Searching Google for link:www.CompetingWebsite.com ;
- Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
- Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.
- Register your site in major directories such as the Yahoo! Directory and DMOZ. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links. Business.com and the Yahoo! Directory are two directories which provide static links.
- Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
- Sponsor sites and get them to link to you.
- Buy advertising from related websites.
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